Quality management will ensure the effective design of processes that verify customer needs, plan product life cycle and design, produce and deliver the product or service.

This also incorporates measuring all process elements, the analysis of performance and the continual improvement of the products, services and processes that deliver them to the customer. Quality management is also referred to as business management or integrated management.

The CQI defines quality in terms of innovation and care:

Quality management is an organization-wide approach to understanding precisely what customers need and consistently delivering accurate solutions within budget, on time and with the minimum loss to society.